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Two More Companies Approved for CEA

Wednesday, February 1, 2017

Ad-ID is proud to announce that two new companies, Comcast Technology Solutions and Nielsen, have recently been approved for Complete External Access (CEA). Comcast Technology Solutions connects broadcast and digital distribution to deliver market-ready products and services across multiple platforms; Nielsen measures and monitors what consumers watch and buy on a global and local basis. Both companies are working to integrate CEA with their processes.

Comcast Technology Solutions and Nielsen join the following companies approved for CEA:

  • CBS Interactive
  • Crown Media
  • Encompass
  • RSG Media

CEA provides approved companies with access to all Ad-ID codes and metadata in the Ad-ID system. Companies using CEA must know the full 11- or 12-character Ad-ID code they are looking for to read associated metadata. Ad-ID information cannot be modified in any way through CEA.

Ad-ID users may choose to exclude codes from CEA on a code-by-code basis. If a code is not accessible through CEA, the companies using this service will receive confirmation only that it is a valid Ad-ID code and the name of the parent company to which the code’s prefix is registered. For more information, visit the External Access section of the Ad-ID website.

Diana Ovalle
System Support & Client Relations Representative