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Ad-ID White Paper

Thursday, July 3, 2014

Lots of great and innovative things are happening in the Marketing and Communications supply chain relating to cross-platform advertising, and much has been written about how complex it has gotten.  This new Ad-ID white paper outlines the savings and opportunities that are enabled by leveraging unique coding, and description of ads, using Ad-ID. This is especially important given the SAG-AFTRA mandate governing commercial production that went into effect April 1, 2014.

I look forward to hearing your feedback, and more importantly, working with all of you to unlock the efficiency and savings that are possible.